E-commerceAI & MLDevelopment
Personalisation Engine for a D2C Retail Brand
Recommendation and search personalisation that lifted average order value and repeat purchase rates across web and app.

- +22%
- average order value
- +31%
- repeat purchase rate
- +18%
- search-to-cart conversion
The challenge
A D2C brand with a large catalogue saw high traffic but flat conversion — shoppers couldn't find relevant products fast enough.
Our solution
We shipped a personalisation service covering recommendations, ranking, and semantic search, trained on first-party behavioural data with an A/B testing framework to prove every change.
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