HospitalityDesignDevelopmentMarketing
Direct Booking Platform for a Boutique Hotel Group
A conversion-optimised booking experience with dynamic pricing that shifted revenue away from commission-heavy OTAs.
- +58%
- direct bookings
- -27%
- OTA commission spend
- 95+
- mobile Lighthouse score
The challenge
The group depended on online travel agencies for most bookings, paying steep commissions and losing the guest relationship.
Our solution
We designed and built a fast, SEO-strong direct booking platform with a dynamic pricing engine and CRM-driven guest personalisation.
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